Are OEM’s doing enough to convince Customers to buy EV’s?

Almost every day in the professional world we see/hear news or read posts extolling the virtues of electric vehicles and the benefits they can bring both personally and to the environment.

But as consumers, what messages are we seeing?  If you look at the BBC News website, a mainstream and regular source of news and information in the UK there have been no news articles since Tesla lunched its Roadster almost three weeks ago. A Google search of news items on EV’s shows little or nothing of interest to a potential Customers on the first page, and whilst there is a massive amount of information available unless you are specifically looking the general level of marketing, and therefore awareness seems poor.

I was reading an interesting debate on fuel economy on a Forum recently and one of the posts caught my eye;

“I’m thinking of getting rid (of a diesel car) next year for a petrol.

I know what the green lot are going to say already, but I live exactly one mile from school, one mile from Tesco’s and one mile from the in-laws and one mile from work, they make up 90% of my journeys, I know I should walk or ride a bike but that’s a different argument.

I’m also seriously thinking of going electric next year but there’s the nagging doubt of the time I need to urgently go on a longer trip and the battery isn’t fully charged or the place I’m going is just out of the battery range. I couldn’t even begin to imagine how stressful the journey would be if I was constantly staring at the battery gauge, I have a panic attack if my phone goes below 20%”

How telling (and representative) is that last paragraph about how Customers are viewing EV’s and, more importantly, how OEM’s and Authorities are not getting the message across successfully?

It’s time for the Industry to up its game.


#Automotive #EV #ElectricVehicles #FutureofAutomotive

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